Content is Infrastructure — Owning Your Data in the AI Discovery Era

Hotels have lost control of their distribution twice: first to OTAs, then to search. AI-driven discovery is the third wave, and this time there's a choice. In this podcast-style conversation, Visiting Media CEO Jascha Kaykas-Wolff sits down with HotelPORT Founder & CEO Fred Bean, HEDNA's content discipline chair and a 25+ year veteran of hotel distribution. They'll dig into how content became the trust signal AI search engines now look for, why so many hotels don't even control their own most basic assets, and what changes when a traveler's search stops being a keyword and starts being a paragraph. They'll close with what hoteliers should be doing about it, starting this week.